What is Digital Marketing?
Use of Internet is become order of the day due to latest technologies so that world is going to digital. Digital marketing is the keystone to stay in competition in virtual world. In the long and short of it, Digital marketing means marketing or promoting products on internt via cellphone, laptop, i-pad, tablet and many more gadget devices. It is also called as virtual marketing, online marketing, web marketing, internet marketing. This term is come in the marketing after google search engine was invented.
“Google only loves you when everyone else loves you first.” –Wendy Piersall
Here, Benefits of Digital Marketing are been discussed:
Easy aware customers about brand and products
Consumer can spread details about products across numerous channels such as facebook, youtube, google, instagram, pinerest and many more so that people get all the details at their figure tip.
Get Instance Details of Visitors
You can get detailed information about user’s search, location from where they are searching, time of searching, conversion rate, how many times customer visit your site and many more details by using search engine optimization technique.
Reduce manpower and time
No needs to hire more people to do marketing of items. The lesser you have employee, the more money you can save. Moreover, no needs to go door to door to meet people and convince them.
Easy to engaged targeted audience
As per your product, seller can target specific audience. For an instance, if item is related to beauty, you can target specific keywords that are search the most on google so people can reach to you easily.
Easy to make people convince
Digital marketing is the only way to provide 24*7 services, customer support and products to buyer. Moreover, suppliers get feedback from different users so distance between supplier and purchaser is decreased.
Types of Digital Marketing
- Search Engine Optimization
- Search Engine Marketing
- Social Media Optimization
- Social Media Marketing
- Content Marketing
- E-mail Marketing
- Influencer Marketing
- Campaign Marketing
- Data-Driven Marketing
- Content Automation
- Campaign Marketing