Challenges Faced by Google in Mobile – First Indexing
Mobile users are increased by leaps and bounds and most of the people are searching on google using mobile device. Therefore, google is focusing on mobile crawling and indexing that is known as mobile first index. A site should be responsive and dynamic and avoid adding a large amount of markup irrelevant information to get good rank on search engine result page. Eric Enge, Columnist has shared following key statements that google has announced:
Google ranking system is based on the desktop version of page’s content. When mobile page has less content then it causes a problem because google algorithm is not evaluating by the page that is seen by mobile searcher.